Marketing Technology Landscape: Martech Landscape Infographic

What is The Marketing Technology Landscape?

Marketing Technology or MarTech, landscape is simply, the diverse set of tech companies, startups, vendors, digitalized solutions, automated tools and software available across digital marketing channels.

The landscape enables development and optimization of marketing technology that aid marketers in achieving marketing goals and objectives more productively through disruptive digital trends.

By the end of 2020, the marketing technology landscape accounts for over 8,000 Martech companies, in over 50 different marketing fields. The below infographic shows how the marketing technology landscape has evolved into a multiverse of martech provider. They are the ones who enables marketers to drive their marketing strategies through tech powered tools and platforms.

Martech Landscape, Source:(Martech Digital)